is an identity design studio for the here and now. We build …

iconic brands that are grounded in truth and clarity, giving businesses and communities the confidence to thrive in a challenging world. Our studio …

is intentionally small, stripping back layers of complexity to form disarmingly genuine relationships with our clients. Our capabilities are extended through a close network of specialist partners, assembled to the needs of each project. Based in …

Tāmaki Makaurau, we are continually shaped by the people, place, and culture of Aotearoa me Te Waipounamu, New Zealand. Toitū te Tiriti!

was born to Pākehā and Baba-Nyonya parents in Ōtautahi Christchurch and now lives in Tāmaki Makaurau. He has worked at some of the country’s most established and awarded creative studios, creating visual identity systems for businesses across all scales and sectors—most recently as design lead on a large-scale brand refresh for Auckland Airport while at Designworks. He believes the best work is focused, purposeful, and inevitable. Liam is a Professional member of the Designers Institute of New Zealand. liamooi.com